Post by bella on Jul 29, 2015 7:04:47 GMT
There are two key factors affecting the results of our search engine optimization efforts and they are categorized into on-page SEO and off-page SEO, the former pertaining to specific items inside the website that you can adjust and alter to create a more pleasing and engaging web page and the latter is anything concerning things outside a website but has tremendous impact on the current state of the SEO campaign, stuff like back links and such. Since a lot has been discussed about off-page SEO, let us tackle a few helpful tips on the other aspect of search engine optimization - small business seo.
One of the online parts of your website that you need to really focus on in order to work out a more creative and easy to spot site are the title tags of each of your websites. If you are not familiar with what title tags are, they are the words that appear on the search engine results page whenever a searcher utilizes the keyword that you chose in order for people to locate your site, hence, it is really essential to make sure that the searcher sees the exact words that they are on the lookout for, words that will help them determine if yours is the website they are really looking for.
This placement of the proper keywords on the title tags will help surfers locate your site immediately, understand in an instant what your content is all about, eliminate unnecessary clicks, and increase the accuracy of your targeting efforts and eventually, your conversions.
As much as possible, use keywords that are not associated with spam. Look for words that make clicking your link more attractive and nothing beats the words "free" and "bonus", however, make sure that you have enough room for the more important keywords, those that really explain what the searchers are going to see on your site.
While in the process of creating title tags, always consider creating unique ones for each web page and not do a duplicate for each of them because in doing so, the search engines may deem them all the same and you may not get all of them ranked individually. Using the same title tag for all your web pages is just a waste of valuable online space that could have been utilized more productively if distinctive title tags were applied.
And once again, we touch the issue on page content and to make it more interesting and engaging to the readers, it has to come as natural and well-written as you can make it and one way of doing that is by not over-stuffing it with your keywords. Doing this will only muddle the consistency and normal flow of the thoughts in your content making it less fascinating and somewhat not meant for human reading.
Not only that, if you over use your keywords in your content and optimization you are going to end up losing your rankings because eventually the search engines are going to figure out what you are doing and then drop you from the rankings.
One of the online parts of your website that you need to really focus on in order to work out a more creative and easy to spot site are the title tags of each of your websites. If you are not familiar with what title tags are, they are the words that appear on the search engine results page whenever a searcher utilizes the keyword that you chose in order for people to locate your site, hence, it is really essential to make sure that the searcher sees the exact words that they are on the lookout for, words that will help them determine if yours is the website they are really looking for.
This placement of the proper keywords on the title tags will help surfers locate your site immediately, understand in an instant what your content is all about, eliminate unnecessary clicks, and increase the accuracy of your targeting efforts and eventually, your conversions.
As much as possible, use keywords that are not associated with spam. Look for words that make clicking your link more attractive and nothing beats the words "free" and "bonus", however, make sure that you have enough room for the more important keywords, those that really explain what the searchers are going to see on your site.
While in the process of creating title tags, always consider creating unique ones for each web page and not do a duplicate for each of them because in doing so, the search engines may deem them all the same and you may not get all of them ranked individually. Using the same title tag for all your web pages is just a waste of valuable online space that could have been utilized more productively if distinctive title tags were applied.
And once again, we touch the issue on page content and to make it more interesting and engaging to the readers, it has to come as natural and well-written as you can make it and one way of doing that is by not over-stuffing it with your keywords. Doing this will only muddle the consistency and normal flow of the thoughts in your content making it less fascinating and somewhat not meant for human reading.
Not only that, if you over use your keywords in your content and optimization you are going to end up losing your rankings because eventually the search engines are going to figure out what you are doing and then drop you from the rankings.